Does MoviePass Really Save You Money?
Everybody’s talking about MoviePass. Your neighbor, your coworker, your nephew and all their mamas are in on the latest subscription craze. And maybe you’d like to be too.
Of course, as the budget-conscious person that you are, you want to make sure your dollars are put to good use (fist bump emoji coming at you!).
Lucky for you, we’re bringing all things MoviePass your way with a thorough breakdown, including what the subscription really costs and why you might want to give it a try.
What Is MoviePass?
For just $9.95 a month, MoviePass gives you access to one film per day in the theater with no blackout dates and no commitment required.
And yes, we’re serious. Just ask the 1.5 million people who are already MoviePass subscribers, including the 500,000 who hopped on the MoviePass train in January alone.¹
Got it. So How Does MoviePass Work?
Sign up for MoviePass, and you’ll be instructed to download an app to your phone and wait for a debit card to arrive in the mail. Easy enough, right? Getting yourself into a seat looks like this:
Search the app for a movie in the same way you would look for tickets online. Select your theater, film and time from available options. Then put the movie in your cart.
With the app turned on, MoviePass uses GPS to know when you’ve made it to the theater. They’ll automatically load the debit card with the exact amount needed for your chosen movie. Purchase your ticket using the loaded debit card, and you’re in!
Okay, MoviePass Sounds Too Good to Be True. Is It?
We can tell you’ve seen your fair share of detective films, because you’re onto something. Let’s talk through the evidence, shall we?
Less than $10 a month to see as many movies as you like . . . and MoviePass foots the entire bill each time you go? Doesn’t seem like a super lucrative business idea.
MoviePass CEO, Mitch Lowe, fills in a few of the gaps for us.
He explained that most folks see between three and six movies per year before signing up for MoviePass. And after signing up? Well, they’re not spending lazy afternoons at the theater for days on end. Nope. With MoviePass the same people will now visit the movies between six and nine times in a 12-month period.² That’s it.
It gets better, too. Lowe also disclosed that MoviePass users shell out about $13 for snacks and drinks each time they visit the theater—an amount he labels “more than double the norm.”³ Makes sense because if you don’t pay for tickets, you might feel more freedom to indulge in snacks.
What Does the Cost of MoviePass Look Like Over the Course of One Year?
In this scenario, let’s assume your theater charges the average ticket price of $9.00.⁴ Last year, you saw three movies in the theater. This year, you signed up for MoviePass, so in the next 12 months, you’ll most likely increase that number to nine movies. Here’s a breakdown:
Annual cost of visiting the theater without MoviePass
Three movies at a ticket price of $9.00 = $27.00
Concessions for three movies, spending an average of $6.00 each time = $18.00
Annual total = $45.00
Cost per visit = $15.00
Annual cost of visiting the theater with MoviePass
12-month subscription service at $9.95 per month = $119.40
Nine movies at a ticket price of $0.00 = $0.00
Concessions for nine movies, spending an average of $13.00 each time = $117.00³
Annual total = $236.40
Cost per visit = $26.27
Buckle up, friends. Because when it comes to convincing you to spend more, MoviePass is just getting started. The app already drives subscribers to specific movies with remarkable success.⁴ And in the future, they hope to use data collected through the app to encourage all kinds of purchases, like coffee stops before the show and dining options after.⁵
Why You Still Might Want to Give MoviePass a Try
Treat your subscription like the average user and you’re playing the game just like MoviePass hopes you will. With a little tweaking and a few rules (visit the theater at least once a month and resist impulse-popcorn buys) you can take advantage of a few MoviePass-specific benefits like:
At just $10 a month, every month, there’s no guessing on how much to include in the theater category of your EveryDollar monthly budget.
Date night on the cheap
Want to know what’s not cheap? Babysitters. With MoviePass, you can afford to stay out a little longer with your love or enjoy an evening with a whole group of your favorite pals.
Exposure to indie films
With free entries from MoviePass, subscribers are more willing to give low-budget and independent films a try.⁶ (Or as we like to call them, the best films.)
Seasonal movie highlights
You might like to hunker down in the winter for holiday blockbusters, see every summer action flick, or catch all the Oscar-nominated films. Visit the theater frequently during your season of choice and then cancel your subscription until the following year.
4 Questions to Help You Decide if MoviePass is Right for You
When it comes down to it, you’re the leading guy or gal in this story, so you get to choose how it goes. Use the following questions to guide your decision:
- How many movies can you realistically commit to seeing each month?
- How will you feel about extra time spent in the theater?
- How will you feel if you get to the theater only to find the show you want to see is sold out?
- Can you walk right past the popcorn? If not, can you make room for it in your budget?
With MoviePass, if you’re a frequenter of the theater and keep your monthly budget in mind, you can pretty much count on a happy ending.